Case Study: World Championship of Legends (WCL)
Outdoor Advertising | Digi Van Tour | National Rollout
Over two consecutive seasons, Reign Media delivered comprehensive outdoor advertising campaigns for the World Championship of Legends cricket tournament, tailoring our approach to reflect the event’s growing profile and ambition.
In Season 1 (2024), the focus was on establishing the tournament’s UK presence through scale, consistency, and strategic placement. Advertising ran across 80 buses and 20 premium billboard sites in cities with strong cricket-following communities, including Birmingham, Leicester, London, and Manchester. These locations were selected to reach a combination of casual sports fans and dedicated cricket enthusiasts, ensuring broad visibility across key target demographics. The campaign combined high-impact static visuals with a clear, consistent message highlighting match dates and ticketing information, building recognition and anticipation ahead of the tournament.
For Season 2 (2025), the campaign evolved to include a dynamic mobile component. A branded digi van toured cricket heartlands, moving through city centres and busy transport hubs during peak footfall hours. The van displayed match information, tournament highlights, and ticketing details on vibrant digital screens, creating street-level engagement and encouraging real-world interaction. This activation generated conversations, photo opportunities, and social media shares, amplifying awareness beyond traditional advertising channels.
Throughout both seasons, Reign Media’s campaigns were designed not only to maximise visibility but also to reinforce the tournament’s positioning as a premium, international sporting event. By combining static and mobile formats, we maintained continuous presence across multiple cities, reaching diverse communities and ensuring the tournament captured the attention of cricket audiences nationwide.
