Case Study: Falcon Supermarket
Social Media | Event Branding | Print and Video
Reign Media has been managing Falcon Supermarket’s social media strategy and content for over a year, initially for their Leicester store and now for their Nottingham location as well. We plan content calendars, create and edit posts, and publish across Instagram, Facebook and TikTok at key times to maximise engagement. The combined following across platforms now exceeds 9,300, reflecting Falcon’s growing digital presence and strong connection with its customers.
Alongside social media, we manage outdoor static billboard campaigns promoting special offers on Falcon’s top products. These high-visibility placements were designed to raise awareness of Falcon’s new Evington store, which opened last October, while reinforcing the supermarket’s established presence in Leicester.
Since opening, the Evington store has introduced several improvements, including a dedicated fruit and vegetable section and additional space for a wider range of products. Our campaigns continue to highlight these enhancements, attracting new customers and encouraging repeat visits.
Reign Media also provides full print and event support, producing branded merchandise, gazebos, backdrop displays and other materials that maintain a consistent brand identity across all customer touchpoints. This ensures Falcon’s marketing is cohesive, professional, and visually engaging both in-store and at community events.
