Case Study: Yash Raj Films – Tiger 3 and Saiyaara
Outdoor Advertising | Digi Van Campaign | Film Promotion
Reign Media delivered two distinctly different yet impactful outdoor advertising campaigns for major UK theatrical releases from Yash Raj Films. The campaigns included Tiger 3, a high-octane action blockbuster, and Saiyaara, an intimate romantic drama, demonstrating the ability to tailor creative execution and media strategy to match each film's unique tone and audience.
For Tiger 3, the focus was on bold, high-visibility placements in London's most prestigious locations. Premium static billboards were secured across high-footfall entertainment zones, including prominent sites at Westfield Shopping Centre and the iconic Leicester Square, the heart of London's cinema district. These locations were chosen to reach audiences with a strong interest in South Asian cinema, particularly action-driven blockbusters. The campaign's scale and visual impact reflected the film's cinematic grandeur and supported anticipation during the critical opening weekend.
Saiyaara required a more intimate approach. Complementing traditional billboard placements, a mobile advertising strategy featuring a branded digi van and rickshaw brought the film's messaging directly to London and surrounding boroughs during peak leisure hours. This flexible and targeted visibility allowed the campaign to reach audiences beyond static locations, generating curiosity and street-level engagement.
